AI Readiness Strategy for Improving User Experience by Enhancing Course Content and Documents Repository for NIGP
Overview
National Institute of Governmental Procurement (NIGP), the leading organization in public procurement education and professional development, sought to modernize and improve their platform to better serve their community. They faced challenges with user sign-ups for courses and making it difficult for users to find information they were looking for.
Thousands of unstructured user-generated documents were not tagged properly and didn’t have summaries providing challenge to the users to navigate through the content. Seeking a solution, NIGP turned to Zorang to evaluate their problems and do an AI Readiness Evaluation, to address these challenges and recommend an AI Strategy to provide immediate ROI for high value returns.
Unlock Immediate ROI with Effective AI Readiness Strategy!
Words From Client
I’ve been working with Zorang for over two years now. They have proven to be a great partner—very responsive to my constantly shifting needs and consistently delivering quality work.
Fareshta Touhami
Director of Marketing, NIGP
Challenges
Outdated and Ineffective Course Descriptions
NIGP struggled to create compelling course descriptions manually, resulting in low user engagement and signups. Without engaging descriptions, potential learners found it challenging to understand the value proposition of each course, leading to decreased interest and registration.
Unstructured and Hard-to-Navigate User-Generated Documents
With a vast repository of user-generated documents, including articles, research papers, contracts, and case studies, NIGP faced difficulty in organizing and making this valuable content searchable. Users struggled to find relevant information amidst the sea of unstructured documents, impacting their overall user experience.
Our AI Readiness Solution
Automated Generation of Course Description
Zorang recommended NIGP to use their flagship product ContentHubGPT for re-generating all course descriptions containing engaging and informative descriptions and incorporating trending SEO keywords. Leveraging Generative AI, ContentHubGPT analyzed course content and generated personalized descriptions that resonated with potential learners, highlighting key benefits and learning outcomes.
Keyword Generation and Document Summarization
ContentHubGPT transformed NIGP’s repository of unstructured user generated documents into searchable and digestible content. By automatically generating relevant keywords and summarizing document contents, ContentHubGPT empowered users to quickly find the information they needed, leading to a significant improvement in the search experience.
Results
Increased Course Engagement and Signups
The implementation of AI-driven course descriptions led to a significant increase in course engagement and signups. Potential learners were better informed and more enticed to enroll, resulting in a vibrant learning community.
Enhanced Search Experience
Our AI-driven improvements to the search functionality resulted in a remarkable 1000% improvement in search results. Users could now effortlessly find relevant documents, leading to higher satisfaction and better utilization of the platform’s resources.
Conclusion
By adopting our AI Readiness strategy, NIGP successfully transformed their course descriptions and search functionality. This strategic shift not only improved user engagement and satisfaction but also positioned NIGP as a forward-thinking organization ready to leverage AI for continued growth and success.