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Anurag Gupta

Embrace AI or Be Left Out: The Imperative Shift for Content and Commerce

In a digital era dominated by rapid advancements, the blog explores the imperative to embrace AI, particularly Generative AI, for content and commerce. Drawing parallels to past technological shifts, the narrative underscores the significance of adopting cutting-edge solutions for business survival and success. Embracing the Internet: From Luxury to Necessity […]

generative ai and compliance

How Generative AI handles Governance and Industry Compliance for Content in B2B/B2C Digital Transformation

Generative AI plays a crucial role in ensuring adherence to regulatory standards, brand guidelines, and industry compliance in the realm of B2B and B2C digital transformation. By automating content creation, ensuring consistency, and embedding compliance checks, generative AI empowers businesses to maintain regulatory standards and brand integrity seamlessly. Consistency and […]

Navigating PXM Challenges: How Generative AI Transforms Product Content Management

In the fast-paced realm of Product Experience Management (PXM), organizations grapple with diverse challenges, from multi-channel consistency to personalization. This blog explores these hurdles and unveils Generative AI as the transformative solution, reshaping how businesses manage and optimize product content. From handling content complexity to ensuring regulatory compliance, Generative AI […]

Revolutionize Your B2B Digital Transformation with Generative AI

Summary: In the dynamic landscape of B2B digital transformation, businesses face formidable challenges—from legacy system integration to the demand for personalized content. This blog explores key hurdles encountered by B2B enterprises and introduces strategic solutions, positioning Generative AI as a transformative force to revolutionize the journey toward digital excellence. Read […]

product stories

Why does Product Storytelling matter in Online Commerce?

In the ever-expanding world of online commerce, where choices are abundant and attention spans are fleeting, businesses are discovering the profound impact of product storytelling. Nowadays, building and growing an online store in the highly competitive eCommerce landscape demands more than just an appealing website, an attractive product display, and […]

Pimcore 11: The Latest Release And Why You Should Upgrade

Pimcore, the popular open-source platform for managing data and digital experiences, has recently released its latest version, Pimcore 11. This highly anticipated release brings several new features, improvements, and enhancements to the platform. The software upgrade is a big step forward for Pimcore, significantly improving the platform’s technology and capabilities. […]