SFCC

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An Overview: Storefront Reference Architecture (SFRA) in Salesforce Commerce Cloud (SFCC)

Demandware is now Salesforce Commerce Cloud (SFCC). It’s part of the Salesforce product portfolio which is in line with the upcoming technologies in the e-commerce market. The platform’s capabilities have been extended to include Customer Relationship Management (CRM), marketing and customer service for both existing and new clients. Most enterprise-level merchants go for Salesforce Commerce Cloud. Why? It supports both tailored content to groups of customers based on their purchase behaviour and personalisation via Salesforce’s Einstein, the AI-driven CRM engine.

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