Demandware is now Salesforce Commerce Cloud (SFCC). It’s part of the Salesforce product portfolio which is in line with the upcoming technologies in the e-commerce market. The platform’s capabilities have been extended to include Customer Relationship Management (CRM), marketing and customer service for both existing and new clients. Most enterprise-level merchants go for Salesforce Commerce Cloud. Why? It supports both tailored content to groups of customers based on their purchase behaviour and personalisation via Salesforce’s Einstein, the AI-driven CRM engine.