Artificial Intelligence and Machine Learning
As the digital marketing and CMS/PIM systems become more powerful, the problem that every company is dealing with is content explosion. We are at a point where there is too much content, and creating and maintaining it is becomes a nightmare for marketers and merchandizers. Most of the marketing teams are spending most of the time in doing mundane content editing activities like categorization, keywords generation, ssraping images and writing product titles and descriptions. The marketing teams have to free themselves up from doing these mundane activities and focus more on making decisions and improving customer experience. Zorang focuses on just that and enables marketing teams to free up from these mundane activities.
Services we offer
Content Creation and Enrichment
Gartner suggests by 2018 20% of all business content will be authored by machines. Zorang offers AI based APIs based on IBM Watson and Google AI NLP (Natural Language Processing) services for auto categorization, keyword tagging, image scraping, product descriptions and have integrated those with PIM and CMS systems to automate the biggest mundane activities that marketers are involved with. These activities are done while you are sleeping and the system is always improving itself, thanks to AI and machine learning. The marketing teams only have to validate and fix errors to publish it online. We call it the ‘left shift’ where most of the mundane activities are slowly keep getting moved to the machines and your people are always doing more intelligent and critical activities.
Content Enrichment as a Service
Content creation and enrichment using AI can automate your mundane activities but it still needs human intervention for verification and to complete the enrichment process for publishing online. Zorang offers these activities and provide digital marketing executives and content writers at their offshore development center to do these activities as CaaS (Content as a Service) in order to have your marketing teams focus on expert activities like decision making.
For implementing PIM or CMS, often times customer is migrating from an existing system and from homegrown or legacy systems having unstructured content. In most of the PIM and CMS projects, content migration becomes a monstrous effort that involves months and months of work and often affects the go-live. Zorang automates content extraction and content scraping of unstructured content using AI NLP (Natural Language Processing) APIs and automate most of the migration process and reduce the time and cost required for content migration.
The online customer experience has to continuously adapt to the changing shopping behaviors of users. Zorang works with Bloomreach for implementing BrX (Bloomreach Experience) which is Cloud based AI personalization engine powering the biggest retail brands to dynamically enhance search and browsing experience of your site.
Amazon is continuously changing the playing field and keeps on making it more complex. The retail industry is often doing the catch up game while Amazon keeps getting ahead. Dynamic pricing is one such feature that Amazon is doing flawlessly for years, but the retail brands have to get ahead or get killed. Zorang creates real-time integrations with your ERP, CRM, Order Management and Commerce systems, so your AI engine has access to real-time access to data from these systems to make decisions.
For taking on any AI initiative, it is very critical to get access to historical and real-time access to data, to be able to make decisions. If there is no access to data, there is no AI. Most of the AI systems ingest huge amounts of data for running AI models and for training their systems. Zorang can help in automating those integrations using their expertise in Cloud based integration.