Solutions

/Solutions

Content drives Conversion

Content is King and we believe in that. We focus on providing content solutions for Digital Commerce, Product Information Management, Web Content Management or Digital Asset Management projects.

Your next Digital Commerce project is only as good as the integration with your legacy systems

Our unique approach to Cloud based integration ensures that your new digital initiatives are seamlessly connected to your legacy systems without writing thousands and thousands of lines of code and APIs.

Product Information Management

Web Content Management

Cloud Integration

B2B Commerce

B2C Commerce

Artificial Intelligence and Machine Learning

As the digital marketing and CMS/PIM systems become more powerful, the problem that every company is dealing with is content explosion. We are at a point where there is too much content, and creating and maintaining it is becomes a nightmare for marketers and merchandizers. Most of the marketing teams are spending most of the time in doing mundane content editing activities like categorization, keywords generation, ssraping images and writing product titles and descriptions. The marketing teams have to free themselves up from doing these mundane activities and focus more on making decisions and improving customer experience. Zorang focuses on just that and enables marketing teams to free up from these mundane activities.

Services we offer

Content Creation and Enrichment

Gartner suggests by 2018 20% of all business content will be authored by machines. Zorang offers AI based APIs based on IBM Watson and Google AI NLP (Natural Language Processing) services for auto categorization, keyword tagging, image scraping, product descriptions and have integrated those with PIM and CMS systems to automate the biggest mundane activities that marketers are involved with. These activities are done while you are sleeping and the system is always improving itself, thanks to AI and machine learning. The marketing teams only have to validate and fix errors to publish it online. We call it the ‘left shift’ where most of the mundane activities are slowly keep getting moved to the machines and your people are always doing more intelligent and critical activities.

Content Enrichment as a Service

Content creation and enrichment using AI can automate your mundane activities but it still needs human intervention for verification and to complete the enrichment process for publishing online. Zorang offers these activities and provide digital marketing executives and content writers at their offshore development center to do these activities as CaaS (Content as a Service) in order to have your marketing teams focus on expert activities like decision making.

Content Migration

For implementing PIM or CMS, often times customer is migrating from an existing system and from homegrown or legacy systems having unstructured content. In most of the PIM and CMS projects, content migration becomes a monstrous effort that involves months and months of work and often affects the go-live. Zorang automates content extraction and content scraping of unstructured content using AI NLP (Natural Language Processing) APIs and automate most of the migration process and reduce the time and cost required for content migration.

Customer Experience

The online customer experience has to continuously adapt to the changing shopping behaviors of users. Zorang works with Bloomreach for implementing BrX (Bloomreach Experience) which is Cloud based AI personalization engine powering the biggest retail brands to dynamically enhance search and browsing experience of your site.

Dynamic Pricing

Amazon is continuously changing the playing field and keeps on making it more complex. The retail industry is often doing the catch up game while Amazon keeps getting ahead. Dynamic pricing is one such feature that Amazon is doing flawlessly for years, but the retail brands have to get ahead or get killed. Zorang creates real-time integrations with your ERP, CRM, Order Management and Commerce systems, so your AI engine has access to real-time access to data from these systems to make decisions.

Data Integration

For taking on any AI initiative, it is very critical to get access to historical and real-time access to data, to be able to make decisions. If there is no access to data, there is no AI. Most of the AI systems ingest huge amounts of data for running AI models and for training their systems. Zorang can help in automating those integrations using their expertise in Cloud based integration.

Digital Commerce

We create dynamic customer experiences for our clients B2B and B2C portals, websites and e-commerce storefronts. We save you time by making your internal marketing processes efficient, bringing data together by integrating legacy systems like ERP with cloud platforms and help you differentiate yourself from your competition by enabling you to deliver rich and up-to-date web and product content.

We work with Salesforce Commerce Cloud (Demandware), SAP Hybris and Magento for creating the B2C and B2B experience for our clients.

Services we offer

Platform and Vendor Selection

We follow a proven methodology for vendor selection for B2B and B2C eCommerce. Our vendor evaluation process is proven and based on experience and not just on analysts reports. We work and partner with the best of breed digital commerce platforms and will evaluate your requirements against the features platforms offer based on a quantitative scorecard that we can measure. As part of this service, we offer:

  • Validate and Prioritize Requirements
  • Develop Selection Criteria
  • Map Requirements and Vendor Short List
  • Vendor Evaluation and Demos/PoC
  • Cost Modeling and Recommendation
Strategy and Planning

We work with business and IT organizations to plan and formulate a strategy of where the business wants to be by clearly defining as-is and to-be states and measurable KPIs that can be evaluated for success. We work with business to have organizational alignment and do stakeholder interviews for defining business requirements. Our business analysts and program managers work with you for budgeting, roadmap planning and defining clear set of requirements to be implemented.

Architectural Design and Audits

Our architects have engaged in doing architectural and design audits for clients where either there are problems with the current solution such as performance, design, security or integration. Our audits involves having one to two weeks of onsite workshops with the client’s business and IT organizations and documenting clearly the problems and recommended solutions with a clear roadmap and budget for client to choose what and how to implement the recommendations.

Solution Implementation

We have a specialized team of trained and certified SFCC and Hybris consultants and have more than 7+ years of experience in implementing both SFCC and Hybris. We truly believe in partnering with the client for implementation and have worked as independent or part of multi-vendor teams for eCommerce programs.

Support and Maintenance

Our development and support center in India provides 24×7 production support, break-fix and small enhancements support with a single point of contact or a ticketing system. We provide support for SFCC, Hybris and Magento.

Digital Experience and Web Content Management

Enterprise Content Management suites typically include the following technologies – WCM, DM, DAM, PIM/PCM, Personalization etc. ECM Platforms are generally the result of several mergers and acquisitions. We recognize that ECM Platforms still require extensive integration effort between these technologies and with eCommerce.

We work with Bloomreach and Acquia for creating dynamic customer experiences for our clients which are both leaders in WCM (Hippo and Drupal) and customer experience management.

Services we offer

Platform and Vendor Selection

We follow a proven methodology for vendor selection for WCM vendors. Our vendor evaluation process is proven and based on experience and not just on analysts reports. We work and partner with the best of breed digital commerce platforms and will evaluate your requirements against the features platforms offer based on a quantitative scorecard that we can measure. As part of this service, we offer:

  • Validate and Prioritize Requirements
  • Develop Selection Criteria
  • Map Requirements and Vendor Short List
  • Vendor Evaluation and Demos/PoC
  • Cost Modeling and Recommendation
Strategy and Planning

We work with business and IT organizations to plan and formulate a strategy of where the business wants to be by clearly defining as-is and to-be states and measurable KPIs that can be evaluated for success. We work with business to have organizational alignment and do stakeholder interviews for defining business requirements. Our business analysts and program managers work with you for budgeting, roadmap planning and defining clear set of requirements to be implemented.

Architectural Design and Audits

Our architects have engaged in doing architectural and design audits for clients where either there are problems with the current solution such as performance, design, security or integration. Our audits involves having one to two weeks of onsite workshops with the client’s business and IT organizations and documenting clearly the problems and recommended solutions with a clear roadmap and budget for client to choose what and how to implement the recommendations.

Solution Implementation

We have a specialized team of Bloomreach and Acquia consultants and have more than 15+ years of experience in implementing WCM Solutions. We truly believe in partnering with the client for implementation and have worked as independent or part of multi-vendor teams for customer experience and eCommerce programs.

Support and Maintenance

Our development and support center in India provides 24×7 production support, break-fix and small enhancements support with a single point of contact or a ticketing system. We provide support for Bloomreach and Drupal.

Product Information/Content Management

We provide PIM, PCM and MDM solutions and have experience in various PIM platforms to centralize this data into PIM repository and have connectors to extract data from ERP, enrich it, and deploy to multiple channels.

We typically work with SAP Hybris PCM, Pimcore, Akeneo, Salsify, Riversand, Stibo and other leading PIM software vendors for our PIM projects.

Services we provide

Strategy and Business

We follow a proven methodology for vendor selection for PIM. Our vendor evaluation process is proven and based on experience and not just on analysts reports. We work and partner with the best of breed digital commerce platforms and will evaluate your requirements against the features platforms offer based on a quantitative scorecard that we can measure. As part of this service, we offer:

  • Validate and Prioritize Requirements
  • Develop Selection Criteria
  • Map Requirements and Vendor Short List
  • Vendor Evaluation and Demos/PoC
  • Cost Modeling and Recommendation
Requirements and Design Workshops

Our business analysts and taxonomy consultants are experienced in business requirements gathering for PIM and we provide following services in addition to PIM requirements gathering:

  • Data Modeling and Classification workshops
  • Content Audit and Inventory
  • Content Enrichment Process and Workflows
  • Content Migration Planning from another PIM, ERP, other legacy systems or from unstructured data repository using our unique tools based on AI/ML
Architectural Design and Audits

Our architects have engaged in doing architectural and design audits for clients where either there are problems with the current solution such as performance, design, security or integration. Our audits involves having one to two weeks of onsite workshops with the client’s business and IT organizations and documenting clearly the problems and recommended solutions with a clear roadmap and budget for client to choose what and how to implement the recommendations.

Solution Design and Implementation

Our architects and consultants have vast experience in designing and implementing PIM solutions for leading vendors such as SAP Hybris, Pimcore, Akeneo, Stibo, Salsify, Riversand and others. The services we offer:

  • Solution and Technical Architecture
  • Connectors and Data Integration workshop
  • Installation and Configuration
  • Data migration and Onboarding
  • Imports and Exports
Support and Maintenance

Our development and support center in India provides 24×7 production support, break-fix and small enhancements support with a single point of contact or a ticketing system. We provide support for SAP Hybris, Pimcore and Akeneo.

Marketing Services

We have our own digital marketing team having content writers and merchandizers who are specialized in product enrichment, graphic design, writing product titles and descriptions, SEO and other marketing services. You can outsource your mundane content editing tasks so that your marketing teams can focus on decision making and more specialized services such as personalization. campaigns and promotions.

We offer PIM as a service, and can host Open Source PIM such as Pimcore or Akeneo and maintain the environment and offer product enrichment services to maintain your product content for your web store and other channels.

Data Integration

You want to deploy best of breed, latest technologies and solutions in flexible hybrid cloud and on-premise environments. At Zorang we have appreciated and recognized the deployment challenges of such solutions and hybrid environments and thus partnered with leaders in Hybrid Cloud integration, IBM and Jitterbit. Zorang’s extensive experience combined with these technology partnerships allows us to deliver complex best of breed solution stacks in complex hybrid cloud environments.

IBM

From front office to back office, SaaS can help every department become a center of innovation for you. Engage customers more effectively with better marketing campaigns, recruit and retain the right new talent for your team, or drive strategic procurement savings — it’s all possible with IBM. For more about IBM Cloud, visit www.ibm.com/cloud-computing.

Learn about IBM App Connect

Jitterbit

Jitterbit amplifies the value of enterprise applications with a modern, flexible, and easy-to-use integration cloud platform. Designed for the technical business analyst, Jitterbit allows companies of all sizes to solve the challenges of application, data, and business process integration between on-premise and cloud systems. Jitterbit’s graphical “Clicks Not Code” approach and modern cloud platform accelerate and simplify the design, deployment and management of modern integration projects. Privately held, Jitterbit is headquartered in Alameda, CA. To learn more about Jitterbit’s application integrationdata integration, and cloud integration solutions, visit www.jitterbit.com. To join the conversation, follow @Jitterbit on Twitter.

Jitterbit Harmony

Mobile/Custom Development

We offer various technical staff for augmenting your engineering teams for custom development work, mobile app development on Android and iOS and QA (Manual and Automation) Engineers for various clients.

Integrated Content Solutions for Digital Experience and Commerce

Zora