Demandware is now Salesforce Commerce Cloud (SFCC). It’s part of the Salesforce product portfolio which is in line with the upcoming technologies in the e-commerce market. The platform’s capabilities have been extended to include Customer Relationship Management (CRM), marketing and customer service for both existing and new clients. Most enterprise-level merchants go for Salesforce Commerce Cloud. Why? It supports both tailored content to groups of customers based on their purchase behaviour and personalisation via Salesforce’s Einstein, the AI-driven CRM engine.
Can chatbots in your e-commerce store talk and think like humans? Yes. They can double up as virtual shop assistants who speak in a friendly, helpful manner to your customers. If your online store’s chatbot knows about your product inventory and customer’s order history, then it can effortlessly make product recommendations specific to your customer’s needs. Eventually, this creates a good customer experience over the long-term. Our human conversations include a variety of complexities. For example, a customer with an
Shopping online just got more personalized and highly specific with AI-driven chatbots. Did your customer order wrong size shoes? If you’ve built a chatbot for your e-commerce store then it can effortlessly suggest the right shoe size for your customer based on their purchase history. Yes, the chatbot is now a virtual shop assistant for your e-commerce store. It can converse, understand, find answers and give suggestions adding value to your customer experience, 24×7. So, where do you start? You’ll
For a long time I had been thinking of writing my thoughts on this. In my long consulting career working on and leading WCM, PIM or MDM projects, I have always come across this million dollar question from every client; Should your product taxonomy, be it in PIM, MDM or WCM be the exact replica of the website navigation i.e. the taxonomy/classification hierarchy that we want our end user to navigate while finding products? A consultant’s answer is
Are we seeing a renaissance in the middleware space? It definitely does seem so. If the recent $6.5 Billion acquisition of Mulesoft by Salesforce is any indicator the middleware space is definitely not dead. I got my middleware creds working for Cast Iron which eventually got acquired by IBM. Cast Iron was founded in the ashes of the dot com ruins. Indeed successful companies have been founded when the dark clouds are swirling, typically those with a disruptive solution offering.
Artificial Intelligence (AI) as a word was coined in the 60s by John McCarthy, however the fundamental concept of a non living entity’s ability to perform deductive reasoning and hence being “Artificially Intelligent” has been around since the time of Aristotle. AI research in the modern times has been going on since the early days of computers. We have all experienced some form of AI whether it is in Excel spreadsheets ability to magically copy and apply formulas across our