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Why ReactJS Is Right for Salesforce Commerce Cloud?

ReactJS is an open-source JavaScript library widely used for building composable user interfaces. Designed by Facebook, it helps create rich web apps with minimal coding. It’s commonly used for single page application and mobile applications. For instance, it supports handling view layer for web and mobile apps. A web app developer can easily break down complex UI into simpler components using ReactJS. Why ReactJS? ReactJS builds web app UIs using

An Overview: Storefront Reference Architecture (SFRA) in Salesforce Commerce Cloud (SFCC)

Demandware is now Salesforce Commerce Cloud (SFCC). It’s part of the Salesforce product portfolio which is in line with the upcoming technologies in the e-commerce market. The platform’s capabilities have been extended to include Customer Relationship Management (CRM), marketing and customer service for both existing and new clients. Most enterprise-level merchants go for Salesforce Commerce Cloud. Why? It supports both tailored content to groups of customers based on their purchase

How DialogFlow Enables Chatbots For Natural Conversations

Can chatbots in your e-commerce store talk and think like humans? Yes. They can double up as virtual shop assistants who speak in a friendly, helpful manner to your customers. If your online store’s chatbot knows about your product inventory and customer’s order history, then it can effortlessly make product recommendations specific to your customer’s needs. Eventually, this creates a good customer experience over the long-term. Our human conversations include

Chatbots Are The Future of E-Commerce

Shopping online just got more personalized and highly specific with AI-driven chatbots. Did your customer order wrong size shoes? If you’ve built a chatbot for your e-commerce store then it can effortlessly suggest the right shoe size for your customer based on their purchase history. Yes, the chatbot is now a virtual shop assistant for your e-commerce store. It can converse, understand, find answers and give suggestions adding value to

A Resurgence of Integration Solutions

Are we seeing a renaissance in the middleware space? It definitely does seem so. If the recent $6.5 Billion acquisition of Mulesoft by Salesforce is any indicator the middleware space is definitely not dead. I got my middleware creds working for Cast Iron which eventually got acquired by IBM. Cast Iron was founded in the ashes of the dot com ruins. Indeed successful companies have been founded when the dark

What can you learn about implementing Artificial Intelligence solutions from popular Indian dish, Butter Chicken.

AI is changing the fundamental structure of every industry in areas ranging from agriculture to cybersecurity to commerce to healthcare, and more. We’re also interacting with technology in new ways, from giving voice commands to appliances and personal assistants to playing advanced gesture-controlled video games, We are not used to seeing people reading newspaper while driving but this scene is not that far from being a reality as self-driven cars

Listen to Zorang Co-Founder Sumit Kapoor speak at {API:World} 2017 at San Jose, CA on Sep 27

{API:World} is the world largest vender-neutral API conference. Listen to Zorang Co-Founder Sumit Kapoor speak on “Role of APIs in the World of Rising Machine Self Awareness and Cognitive Systems” at San Jose, CA on Sep 27, 2017.  With the growth in machine learning, neural networks, cognitive systems, self-driving cars, the importance of APIs will only grow. The neural networks can only get better when they are fed data

Artificial Intelligence: Role of APIs in the World of Rising Machine Self Awareness and Cognitive Systems

Artificial Intelligence (AI) as a word was coined in the 60s by John McCarthy, however the fundamental concept of a non living entity’s ability to perform deductive reasoning and hence being “Artificially Intelligent” has been around since the time of Aristotle. AI research in the modern times has been going on since the early days of computers. We have all experienced some form of AI whether it is in Excel

PIM Vs CMS: The tough job of selecting a tool for Content Enrichment for Commerce

If this question was asked few years back, the answer most likely would have been Web Content Management (WCM or CMS). But today with the changing landscape of eCommerce and the tools available, this answer is not that simple. There are a lot of factors that influence this decision and makes it a complicated evaluation that organizations have to do and finally decide whether to invest in a Product Information/Content Management

Five Ways how retailers and businesses can incorporate Location Based Marketing in their Digital Marketing efforts

People’s buying habits are changing by the day and it’s difficult for retailers to keep up with the ever-increasing expectations of their customers. More and more people are buying online whether it is apparel, electronics, toys, grocery etc. with only occasional trips to malls and retail locations when they want to return something or need something the same day. People have stopped going to physical stores for touch and feel experience, window shopping

The Retailers Dilemma – competing with Amazon and winning

I have been an Amazon customer from the beginning and it is just amazing how far they have come from the humble beginnings of selling books online. Today you can buy everything from baby diapers to high-end electronics and everything in between. They built such a massive infrastructure that they began selling the excess capacity to customers through AWS and built an entire new line of business, which will probably

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