Demandware is now Salesforce Commerce Cloud (SFCC). It’s part of the Salesforce product portfolio which is in line with the upcoming technologies in the e-commerce market. The platform’s capabilities have been extended to include Customer Relationship Management (CRM), marketing and customer service for both existing and new clients. Most enterprise-level merchants go for Salesforce Commerce Cloud. Why? It supports both tailored content to groups of customers based on their purchase behaviour and personalisation via Salesforce’s Einstein, the AI-driven CRM engine.
Shopping online just got more personalized and highly specific with AI-driven chatbots. Did your customer order wrong size shoes? If you’ve built a chatbot for your e-commerce store then it can effortlessly suggest the right shoe size for your customer based on their purchase history. Yes, the chatbot is now a virtual shop assistant for your e-commerce store. It can converse, understand, find answers and give suggestions adding value to your customer experience, 24×7. So, where do you start? You’ll