Monthly Archives: April 2018


Product Taxonomy and Website Navigation – a healthy or a sour relationship

For a long time I had been thinking of writing my thoughts on this. In my long consulting career working on and leading WCM, PIM or MDM projects, I have always come across this million dollar question from every client; Should your product taxonomy, be it in PIM, MDM or WCM be the exact replica of the website navigation i.e. the taxonomy/classification hierarchy that we want our end user to navigate while finding products? A consultant’s answer is

A Resurgence of Integration Solutions

Are we seeing a renaissance in the middleware space? It definitely does seem so. If the recent $6.5 Billion acquisition of Mulesoft by Salesforce is any indicator the middleware space is definitely not dead. I got my middleware creds working for Cast Iron which eventually got acquired by IBM. Cast Iron was founded in the ashes of the dot com ruins. Indeed successful companies have been founded when the dark clouds are swirling, typically those with a disruptive solution offering.